ATT Gaining Market Share for Google adWords

We've noticed an interesting thing - ATT (Yellow Pages) is managing Google Adword campaigns for their customers, and their market is growing.

Now you'd think ATT would be somewhat against adwords, since adwords directly compete and are soon to dominate the yellow pages, but instead they have started managing their customers adword campaigns.

At first this seems strange but in the eyes of their typical customer it makes sense - they have been working with their yellow page rep for years and they trust the ATT name.

What they don't see is the conflict of interest, and the costs that ATT is charging them.

Per our analysis - ATT is charing a flat rate per month for a guaranteed number of clicks.  The price just under $3 per click (this include the campaign management fee - I'd say they are getting quite a hefty fee at that).  If ATT does not hit the number of clicks guaranteed then they provide the service free of charge until that number is reached.

Takes all the beauty out of Google's whole auction and analysis programs.  ATT has got to have enough slop in their pricing structure so they absorb the high cost of expensive keywords at the expensive of inexpensive keywords.

Makes you wonder what their thinking, but never underestimate a force like ATT.

Tim